Tata Elxsi’s Visual Computing Labs one of India’s leading animation and visual effects studios, has churned out a television commercial for Woodland shoes. The TVC is 3D animated that is 15 seconds long which contains about 7-8 shots. The idea of the commercial is to have a story that communicates about the toughness of the brand. The commercial...

Tata Elxsi’s Visual Computing Labs one of India’s leading animation and visual effects studios, has churned out a television commercial for Woodland shoes. The TVC is 3D animated that is 15 seconds long which contains about 7-8 shots. The idea of the commercial is to have a story that communicates about the toughness of the brand. The commercial...

Enough has been said about the Common Wealth Games this year to be held in Delhi. Right from corruption to shady jobs and sportsmen backing out, many hurdles have come in the organising of the whole show. However, one thing that everyone was positively looking forward to was the motivational and energetic Common Wealth Theme song to be composed by...

A man was ready to jump off by the edge of a cliff overlooking the sea. God appears in a whitening flash to intervene. God asks him…why he was committing suicide. The 60-year-old chap humbly replies, “I am a film projectionist and I quit my job as I saw the cinema halls empty day after day. The audience is simply not interested in coming...

Roll Sound, Camera and Action… In typical screenwriting lingo, the hero “saves the cat” in the midst of a highly dramatic situation, against all odds, thus winning the hearts of the heroine, her family, her neighbors, her postman and last but not least the entire audience. This exercise of creating drama on screen is conducted in order...

I Hate LUV Storys, how many of us can say this? Well Imran Khan and Sonam Kapoor are all set withy their upcoming film I Hate LUV Storys. The film which is directed by Punit Malhotra speaks about Jay who has to live with the larger than life cinematic love story while detesting the entire concept of falling in love. Bollywood Hungama knows how eagerly...

Hollywood’s visual effects extraordinaire Jim Rygiel has teamed up with N Madhusudhanan’s GEON studios (a Sahara India Pariwar division). Jim, well known in Hollywood for his contribution in visual effects in all three of The Lord of the Rings segment’s, has received three Academy awards, three BAFTA awards, three VES awards and one...

Karan Johar has always been known to be generous towards his colleagues’ works, unless the colleague happens to be Ram Gopal Varma. Little did he know that a harmless and warm congratulatory tweet to his friends Akshay Kumar, Riteish Deshmukh, Arjun Rampal, Deepika Padukone and Lara Dutta for their film Housefull would spark off a series of nasty...

On his brother Arbaaz Khan’s say-so Salman Khan reluctantly joined the rapidly-growing brigade of stars on a major social networking website. But Salman says he will tweet mainly in Hindi. Is that a whim, ask the cynics. Or is this Salman’s way of connecting with the heartland? According to a colleague, Salman wants to use the Twitter space...

Click above for event stills The last and final day at FICCI Frames didn’t turn out to be as hectic and loaded with seminars as the previous ones, but certainly had quite a few high-profile dignitaries as speakers. It’s safe to say it turned out to be a star studded finale of the three day event. Here are the highlights. A panel discussion...